I must admit I didn't get TikTok but recently, I've been learning about why TikTok is the best marketing tool for Marketers, and why going live on TikTok can get you huge exposure.
If you want to go live on TikTok but haven't hit that magic 1,000-follower mark, building a TikTok audience takes time and strategy. Here are 5 powerful tactics to turn your new account into a thriving TikTok community:
1. Content is Forever the Crown Jewel
If you're an Online Business Owner, then you're a content creator, you can't have one without the other.
On TikTok, captivating content is king. To test what works and get attention, you want to mix things up. Create shorts from your long-form content, duet with content in your niche and provide value, with informative life hacks. In all cases, high-quality content is the foundation for attracting and retaining followers.
Example: Let's say you're passionate about baking. Instead of posting a blurry video of your phone propped precariously on a flour-dusted counter, invest in a phone stand and good lighting. Film yourself creating a visually appealing dessert while offering helpful tips and tricks in a clear, engaging voice.
2. Consistency is Key (Massive Understatement)
Imagine flipping through a magazine with only one interesting article every ten pages. That's what an inconsistent TikTok feed feels like. Strive to post consistently, even if it's just a few times a week. This keeps your audience engaged and coming back for more.
Example: Aim to post at least 3 times per week. Maybe Tuesdays and Thursdays are for fun, lighthearted content, while Sundays showcase your baking expertise in a more detailed video.
3. Engage, Engage, Engage!
It was only when I began to engage with people on TikTok that things started to work.
Social media is a two-way street and I was just posting content. It's important to respond to comments, answer questions, and participate in discussions. This fosters a sense of community and encourages viewers to invest in your content.
Example: If someone comments on your email marketing video about a specific strategy, reply with a helpful suggestion and perhaps film a quick follow-up video giving helpful copy to engage your email subscribers.
4. Become a Hashtag Expert
Hashtags are like keywords on TikTok, helping users discover content they're interested in. Research trending hashtags related to your niche and incorporate them strategically into your captions. However, avoid overloading your captions with irrelevant hashtags – focus on quality over quantity.
Example: You create a video about affiliate marketing, and include relevant hashtags like #affiliatemarketing, #affiliatemarketingforbeginners and #digitalmarketing to reach a wider audience.
5. Collaboration is a Power Play – Do it OFTEN
Partnering with other creators is a fantastic way to tap into new audiences. Find creators in your niche who complement your content and reach out for a collaboration. You can co-create a video, do a live Q&A together, or simply promote each other's content.
Example: Team up with another affiliate marketer who specialises in video marketing. Create a split-screen video where you both share your strategies and how both strategies work together, or the similarities of using proven copywriting frameworks with each strategy. This exposes you to each other's audiences and offers viewers further scope for learning.
By implementing these strategies and consistently creating high-value content, you'll watch your follower count climb steadily. Remember, building a successful TikTok presence takes dedication and creativity.
So have fun, experiment, and don't be afraid to showcase your unique talents and personality!
