Having your own email list is essential and as email is the most effective marketing method, the importance of your email subject line is critical. Having an email subject line that grabs attention will get your email opened and start your audience on their journey. In this article, you will learn 5 ways to grab attention with your email subject line that you may not have considered.
You have an email list, and a growing bunch of subscribers, but only a small percentage are opening your emails and clicking on your links. The first thing to look at is what your audience sees when your email hits their inbox.
Sender Identification
Picture this for a moment… You collect your post or mail and you look through the letters. How many times have you looked at a letter and wondered who it’s from before opening it? Email is no different. As I’m writing this article, I have my email inbox open and as I scroll down I can clearly see who the emails are from, and most of the time I know what the sender will be doing or saying.
As a marketer, it’s important to identify yourself with your audience by using your own name or brand name. Trying to confuse your audience by using names like ADMIN or REPLY will just annoy people because I know it annoys me.
Brand Consistency
Always send your emails from the SAME name. You’re building brand loyalty, even when that brand is you. So if you keep changing your “from” line, even if it changes from “Bob Smith” to “Robert Smith” to “Bob,” you’re confusing your recipients.
Be transparent
Don’t you just hate those emails that say “You just received a commission” then the email explains how great it would be to get more emails like this…
How about “Your order is complete” or “Here is your download link” clickbait-type headlines that are only designed to get your attention? This is spammy at best and downright deceptive at worst.
Use urgency – But don’t cry wolf
Creating urgency in your emails works best in moderation. Product launches are a great example, but if every email you send screams, “Time is running out!” “The price is going up!” “There are only 3 copies left!” your audience will become desensitised and open rates will drop.
You’ll become the boy who cried wolf, and you know what happened to him – he cried wolf so many times, that when a real wolf actually showed up, he turned into steak tartare.
Be brief and to the point
This does depend on you, and your audience. But there are times when short emails work better than longer ones. Directing people to your new blog post for example. Remember, more and more of your subscribers are reading your emails on mobile devices so consider that too.
Conclusion
Email works, and I know it can be disheartening when only half your subscribers open your emails. The secret is to be constantly testing and measuring what you do and be consistent.
If you want some free email training, then the List Leverage course is perfect. Hosted by one of the industry’s best marketing specialists.
