Writing headlines for your emails, posts and sales funnels can sometimes be frustrating unless you use this 5-word “headline formula.” Keep reading to learn how to use this for yourself and increase your Click Through Rate (CTR).
Imagine if you could almost guarantee that every headline, subject and title you write is a hit. Imagine you do it without researching online or spending hours constructing or testing your headlines against each other. What would that be worth to you?
In this article, we’re going to look at the 5 words that will make all the difference:
- YOU
- EASY
- FAST
- FREE
- MONEY
By using these 5 words, you can quickly create a psychological state of desire in your audience.
Let’s look at each word individually:
You
People like talking about themselves and most people like hearing their own name. Here are some suggestions to incorporate you into a headline:
- You Can Easily Double Your Profits In 2 Steps
- This Is The Simple Diet Solution You’ve Been Looking For
- You can Be Your Child’s Hero When You Do This
Easy
People are always looking for easy, so when the written word presents itself, people often take notice:
Easy method to build muscle, easy ways to lose weight, the easy method to trade Forex. The word grabs attention, below are some more headline suggestions:
- 10 Ways to Easily Make $200 a Day
- 7 Simple Steps to Doubling Your Vocabulary and Sounding 10 Times Smarter
- The Lazy Baker’s Method to Make Scrumptious Chocolate Croissants
Fast
People want everything quicker and faster these days, which means if you can provide that speed, you will pique people’s interest.
- The 10-Minute Guide to Building Your Consulting Business
- How to Lose 15 Pounds in 21 Days
- How to Write Twice as Much in Half the Time
Free
The most common and widely used word in marketing is free. It is Arguably the most used word that increases conversions. While looking at the headlines below try doing this – remove the word free and see if it makes a difference to you:
- How to Start a Business for Free and Make Money Within 7 Days
- The Free Insider’s Guide to Mastering SEO in 5 Steps
- 10 Free SEO Tools You Need to Know About Now
Did removing free make a difference to you? Let me know in the comments below.
Money
Where would we be without the mention of money? The word money can work when you use it in the right context with the right audience. Here are some examples:
- Free: The Exact Course I Used to Make My First Million
- How to Double Your Conversions while Tripling Your Income
- 30 Money-Generating Tips from the Hottest Internet Businesses
Words like You, Free, Money, Easy and Fast are effective because they capture attention, remove barriers and entice readers with what they want, which is quick, simple solutions to their problems.
That’s why when you see a headline such as, “5 Easy Ways to Double Your Sales,” you almost cannot help but click on it.
When possible, combine two or even three of these words in a headline. You can use synonyms, too.
For example, other words and terms for ‘fast’ are:
- Accelerated, Express, Presto
- High-Speed, In a Snap
- In X Days, In X Minutes, In X Steps
- Like Crazy, Rapid, Speedy
- Split-Second, Quick, Supersonic
Let’s use those words in a headline:
- Follow These 5 Simple Steps and PRESTO! Your Business is Up and Running
- How to Get Board Certified in Just 5 Steps
- 7 Easy Methods to Make Money Like Crazy
The next step is to utilise this simple 5-word headline formula in your next 10 headlines and measure the results compared to your last 10. Let me know the results in the comments below. I think you will be surprised at your higher rates of opens and clicks.
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