Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are underperforming.
According to new research, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall.
John’s take: Just because you CAN create 400 pieces of content without doing the work doesn’t mean you should. What people want is connection, to be understood, and that means producing increasingly better content with emotional content.
Read the article here:
https://www.searchenginejournal.com/8-out-of-10-tiktok-videos-by-brands-fail-to-capture-attention/526139/
