A new report reveals that Snapchat influencers are highly effective at driving purchases, outperforming those on other social media platforms.
A staggering 85.6% of Snapchat users reported making a purchase based on influencer content, highlighting the platform’s strength in social commerce.
This finding underscores Snapchat’s unique ability to connect brands with engaged consumers and drive tangible results. As social commerce continues to grow, Snapchat’s influence in shaping purchasing decisions is becoming increasingly significant.
John’s take: I’ve never used Snapchat…
Read the full article here:
https://www.socialmediatoday.com/news/report-finds-snapchat-influencers-more-likely-drive-purchase-results/728373/

