Royalty-Free Music..? As a Video Marketer adding music to your productions can make all the difference. Music can build and grow your brand. So it's important to use royalty-free music and better still free “royalty-free music”. This article shows you where to get exceptional music tracks you can use and take your video marketing to the next level.
If you're a Video Marketer you may use music in your productions. The mistake many people make is adding copyrighted music to their videos.
This may look and feel very cool, but there are a number of reasons why you want to avoid that – (Right now…)
Firstly, it's illegal. I know you already know that, but at some time or another, you'll be asked to remove copyrighted music – especially when your brand starts to get known.
Secondly, if you upload your videos to YouTube and other video-sharing sites, you are in danger of getting your account shut down. Certainly, you won't qualify for any revenue sharing or monetisation options.
Free Royalty Free Music
The answer to using music legally is royalty-free music, and free royalty-free music is even better because you don't need to pay for it.
Some free royalty-free music is high quality with excellent production values. Others can be much lower and won't add anything to your videos.
Keep reading to learn why using SoundCloud could just be what you're looking for.
Royalty-Free Music SoundCloud
One answer to finding the perfect music track, royalty-free for your video productions is using SoundCloud.
The beauty of SoundCloud is that many artists upload their music to develop a fan base rather than monetization. Some artists offer the commercial use of music in exchange for attribution in your work.
One thing to remember is that you need to check the availability of music use restrictions between artists as they're not all the same.
The following link is SoundCloud's copyright page and explains the terms of use and how to avoid copyright violations – https://soundcloud.com/pages/copyright
What I tend to do is select one or two artists with clear copyright policies and use those. By doing so my videos are more congruent with each other and develop my brand with a familiar sound and feel that my, and your audience will relate to.
Here are a couple of tracks from SoundCloud artists:
Are Attribution Links A Bad Thing?
At the end of your video, you can simply add some simple closing credits with the name of the artist and a link to their work in the description.
One thing I have noticed is if you produce a quality video production as I explain in this article, your audience may think the artist wrote the music for you. It's a win-win situation for all parties, and you can't ask for more than that in business.
The reason SoundCloud is my choice for free royalty-free music is the quality of the music. Produced by artists that clearly have a passion for their art.
So go out there, make great videos for your audience, have fun with it and give back to the industry and the people that helped you on your way.
