If you’re old enough you may remember the buzz around social media marketing with Web 2.0 around 2007. That caused a paradigm shift for business owners and started a new way of doing things. Facebook ads had a similar effect, and it can be argued that Facebook conversion tracking pixels are one of the most significant developments in recent times.
Facebook Tracking pixels and Facebook conversion tracking pixels allow Facebook Advertisers to track the actions of people online. Your audience can look at your ad on Facebook, and visit your offer page, and if they don’t purchase the first time, you can re-target them based on the actions they have taken.
The advantage as a marketer is you can re-engage them with the right message at potentially the right time. This increases your return on ad spend (ROAS).
Many people getting started with Facebook conversion tracking pixels can get a little overwhelmed, but the process is actually quick and easy to do…
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Facebook Conversion Tracking Pixels – Step#1
The first step in using Facebook conversion tracking pixels is to make sure you use Google Chrome as your web browser or use a third-party tool that supports the Facebook ads API, otherwise, you won’t be able to carry out the process.
Once you get into Facebook in the manage ads section, click on ‘conversion & tracking’ and the tab to create a Facebook conversion tracking pixel. Here you add the name or title of your course, product or service.
Facebook Conversion Tracking Pixel – Categories
The category related to the kind of conversion that you want to track, these categories includes:
- Sales
- Checkout
- Registrations
- Leads
- Key Page Views
- Add To Cart
- Other Website Conversions
With this type of tracking available, you’ll have access to information on the conversions of your leads into clients and customers.
In some cases, marketers have found that a poor sales page led people to click away, while a confusing checkout page could ruin the efforts of a well-structured sales page.
Facebook Conversion Tracking Pixel – Pixel Code
Once you have selected the appropriate category and generated the Facebook conversion tracking pixel, you can simply copy and paste it into the relevant section of your web page.
Where you paste the code will depend on what software you’re using. If you’re using WordPress, there are lots of plugins available in the plugin library, alternatively, many WordPress templates have the facility built in to add the pixel code.
Facebook Conversion Tracking Pixel – Conclusion
If you’re in marketing, the bottom line is that you need to be tracking everything right from the outset. The biggest advantage of Internet marketing is having the ability to track and monitor what’s working, and of course, what’s not working within your own web pages and sales funnels.
Once you have your sales process that attracts and converts leads into sales, then you can scale your operations. Many marketers reported a 40% reduction in ad spend once they started using “Facebook conversion tracking pixels.”
If you don’t track anything, then you’re back to the Internet equivalent of sending out a bunch of flyers through letterboxes!
Give it a go! Get started with Facebook conversion tracking pixels.
