There’s no shortage of information when it comes to digital marketing. In fact, that is often the problem.
Every day, there are new strategies, tools, opinions, and bold claims about what is working right now. For most people, especially if you are trying to build something solid and sustainable, it can quickly become overwhelming.
This space is different.
From John’s Desk is where the noise gets filtered.
Think of it as the marketing filter. Instead of trying to keep up with everything, you’ll find carefully selected insights, articles, and ideas from around the web that are actually worth your time.
Each piece shared here comes with a simple explanation, why it matters, and an honest perspective on whether it is something you should pay attention to or ignore.
This is designed for people who want hype-free clarity. People who are building something real, at their own pace, and want to make better decisions along the way.
If that sounds like you, you are in the right place.
From John’s Desk Articles
It’s been almost three years since Elon Musk purchased Twitter, now X, leading people to set up shop on alternative platforms. Mastodon, Post, Pebble (which has already closed) and Spill have been presented as potential replacements,
It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can make
The honest truth about passive income in 2026 is that passive income is real, but it is not effortless. Here’s what actually works, from dividends and franchises to managed ecommerce businesses, backed by real data. Key Takeaways
For the past 25 years, internet search has followed a simple formula: users input a keyword, and the search engine returns relevant results based on that keyword. But things are changing… The goal for marketers has
A study by marketing expert Caroline Giegerich found that LinkedIn video posts generate three times more reach than text content. Videos under 5 minutes, especially those posted between 9-11 AM EST, performed best, with the most
TikTok’s e-commerce platform, TikTok Shop, is revolutionising online shopping by seamlessly integrating product purchases into its addictive “For You” page. Users are drawn to the effortless shopping experience, with purchases just two clicks away. This has
A recent study by The Growth Distillery, in partnership with Verve, reveals that understanding consumers’ technology behaviours and attitudes, known as technographics, can significantly boost brand awareness, reduce cart abandonment, and increase repeat purchases. Unlike traditional
New research from NielsenIQ shows that consumers generally dislike AI-generated video ads, finding them “annoying,” “boring,” and “confusing” compared to traditional ads. Below is the Toys R Us AI ad made using Sora. What do you
A new report reveals that Snapchat influencers are highly effective at driving purchases, outperforming those on other social media platforms. A staggering 85.6% of Snapchat users reported making a purchase based on influencer content, highlighting the
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