As a Blogger, Content Creator and Online Business Owner I like to know what's trending and the future of marketing. This article focuses on the future of content creation and blogging.
Last weekend, I met with around 60 online business owners in central London to discuss what's working now, learn about the challenges from new online business owners and expand my own learning.
What I learned over the weekend hit me like a ton of bricks and it concerns the future of blogging.
Is blogging dead?
Many marketing gurus will tell you that blogging is dead, a statement announced verbatim from the stage at the weekend!
The fact is that blogging and content creation are far from dead, it's very much alive and well. Blogging has simply evolved, and if you're not blogging then you're missing an important piece of your marketing mix.
Blogging involves producing content that engages, informs and retains your audience.
The Evolution of Blogging
The irony of people who announce ‘the death of blogging', often do so using social media sites such as Twitter & Facebook commonly known as micro-blogging sites. Any social media platform where the users consume content can be classed as a blogging site.
For new Online Business Owners, micro-blogging platforms are the perfect vehicle to engage your audience. What's more, this engagement is a way to develop your copywriting skills. You can test headlines and focus on establishing your ideal customer avatar while providing a natural call to action.
This strategy was implemented by a number of students over the weekend, many of them generating their very first sales online. One marketer I spoke with has developed his entire 6 figure business by simply leveraging Facebook posts. No paid ads or ‘ninja tricks', no self-hosted blog, just Facebook posts.
Which Micro-Blogging Sites To Use
The social media micro-blogging platforms to use are the sites where your customers hang out. The sites that resonate with you, your brand and your message. Clearly, there's a distinction between the content posted on Twitter and that of Linkedin.
The secret to engaging the right people is selecting your blogging platform based on your target market. In a professional capacity use Linkedin, while Facebook currently caters for all.
Why You Should Own A Blog
Owning your own web pages is the window to your brand.
You can use social media platforms to engage and develop customers, but if you don't own those pages your account could close overnight.
Your own blog increases your authority and develops brand awareness with your audience, which is essential for all Online Business Owners.
Directing traffic from social media to your blog is the most logical way to attract visitors to your blog while incorporating SEO.
To be successful in using social media, you need to experiment with compelling headlines to entice people to click. Ensure that your content provides extreme value to your viewers, otherwise, you run the risk of losing all credibility and just plain annoying people.
To Blog Or Not To Blog
As time goes by, fewer people have the time or the inclination to write quality articles and implement SEO.
This means that the gap is widening for you to succeed with blogging by learning SEO and content marketing strategies. If you listen to the market and leverage the power of social media to attract your target audience, you'll have the ingredients to gain huge momentum in your online business.
Remember that people will only buy from you when they know, like and trust you. Owning your own blog is the perfect place to do this…
But to further widen the gap to your blogging success, access my free Online Business Roadmap course.
Click the banner below and get started today.
