The John McLauchlan Newsletter
for Online Business Owners and Forex Traders
Welcome to this week’s Newsletter with news and resources for Online Business Owners and Traders.
The BIGGEST Hurdle to Overcome in your Brand New Venture
If you’re just starting out in business and marketing, there’s one HUGE hurdle that some people have to overcome before they begin to get results.
This hurdle has nothing to do with strategies or business models, it’s about FEAR.
Many people think that the biggest fear in business is the fear of failure…
In fact, the BIGGEST fear when starting a new business, particularly when you leverage social media is overcoming the fear of being JUDGED by others.
Social media is one of the most effective and cost-effective ways to promote online. The fear can come from knowing your family or work colleagues are seeing what you are doing (and what they might think.)
Furthermore, if the venture fails then the people who judged you have now anchored their justification.
So, WHAT do you do?
If you focus your attention on people like Richard Branson or Elon Musk you’ll know they have a trail of failed businesses. But when you think of them, you may relate more to their BRAND rather than the business.
And that’s what YOU should do.
All too often people start a new business and overnight they go from being average Dave on social media to “Super Special I’ve Got Something to Sell You” Dave…
Don’t be like Dave…
The way you build a brand on social media is to document your journey and be 100% genuine and authentic.
If you’re building a new business, DON’T spam your links on social media (that’s what Dave would do.)
Instead, tell people what you’re doing, show them what you’re doing, and what you’ve learned.
Use images, posts, videos and any number of meduims to achieve this because YOU are the brand and people will follow you.
As you document your journey, people will get to know, like and trust you, and ask for information about what you are doing.
In closing, trust me when I say people ARE interested in what you are doing because I KNOW most people think the opposite.
The human brain is wired to take notice of others and changes in patterns, all you need to do is be consistent, be genuine and you’ll build a brand and a business for the long-term.
And finally… No real Dave’s were harmed during the writing of this week’s Newsletter…
Next week will mark one month since I started a new business. At the time of writing, the team has grown to 63 members with many team members rank advancing in record time.
Full credit goes to an amazing team of like-minded Business Owners and a business plan that works.
If you’re looking for a low-cost, competitive and potentially lucrative business for 2023 this could be it. Visit my page below for the details:
Digital Marketing
How to Use LinkedIn Messages for More Leads and Sales
Need more leads but don’t have the budget to run ads? Looking for an organic LinkedIn prospecting process that works?
In this article, you’ll discover how to use LinkedIn Messages to develop relationships and sell.
As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic
What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend on TikTok.
6 Mindsets Every Entrepreneur Must Adopt to Maximise the Power of Marketing Psychology
AI vendors are leading the market by providing AI and ML through their popular cloud platforms, enabling companies to incorporate AI into applications and systems. Here’s who’s using AI
Forex Trading
Bitcoin Price $20457.70 (Previous Week – $24578.15)
GBPUSD 1.2029 (Previous Week – 1.2039)
Could You Pass a Funded Trading Account in a Day?
Our Trading community are always working to improve our trading strategy. Strategy that enables you to pass a $100,000 funded trading account in a day.
How about 2 hours..?
Technical Tuesday: Nasdaq, Bitcoin, USD/JPY, AUD/JPY, USD/JPY
Welcome to Technical Tuesday, a weekly report where we highlight some of the most interesting markets that will hopefully appease technical analysts and traders alike.
FREE Trading Resource
A member of our community mastered his trading psychology with NLP to become a 7-figure Trader.Would you like access to the same resource as he did?
Click here for the information.
That’s it for this week.
Speak soon.
John McLauchlan
