The John McLauchlan Newsletter
for Online Business Owners and Forex Traders
Welcome to this week’s Newsletter delivered to you every Saturday with news and resources for Online Business Owners and Forex Traders.
What You Do DOES Make a Difference… Here’s Why.
In the ocean of the Internet with so many people vying for attention you MAY think that what you do has little impact.
Your posts MAY not get liked or commented on, your YouTube channel represents the “Mary Celeste” and the response to your marketing efforts is, well crickets…
The PERCEPTION of yourself is usually very different to the reality.
Here’s why.
People by their very nature are inquisitive. They want to know what others are doing BECAUSE it’s an inbuilt survival mechanism. AND because it’s a survival mechanism people will start to observe what you are doing covertly and from a distance.
No likes, comments or applause, simply observing, and adjudicating.
Putting in SOME effort without getting tangible results is when most people give up.
People don’t give up because of instant gratification conditioning or a poor work ethic, people give up because a lack of TANGIBLE results which alerts another basic human survival trait.
Let me explain.
Even though we can have our food handed to us without getting out of our car, humans are HUNTER GATHERERS by design.
That’s what our brains are wired for.
So when we pursue something without getting results, we are designed to CHANGE the method to ensure our survival.
In this context, it makes no difference if we are hunting for dinner or promoting a new product, if we don’t see results, our brain will seek a different tactic.
This is WHY marketers chase shiny objects and why Traders try to learn 23 different strategies at the same time…
So as you continue to produce content consistently, your audience will begin to trust you, because your perceived threat to them diminishes.
Over time, people will come forward, you’ll start to ATTRACT people who will do business with you. But remember that consistent action followed by periods if inconsistency will SPOOK your audience back into the shadows.
In conclusion, if you want to develop your audience you HAVE to go through the process of being consistent 100% of the time and remain CONSISTENT even though you will want to change tactics.
LiveGood Update (Week 2)
Almost two weeks since I started the LiveGood business and things are going well:
7 personally enrolled people and spillover from teams above me.
My marketing has been social media with warm and cold emails.
The low cost of this business means that it’s easy to break even after that, everything is profit. If you’re looking for a low cost business that makes sense in 2023, you may want to watch my review.
Digital Marketing
Want a FREE Digital Marketing Course Accredited by Google?
Master the basics of digital marketing with Google’s free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Maximize your video SEO in 2023: Proven strategies for success
Video is still the #1 way to get your message across, Adopting SEO into your video will get them seen. If you produce video you’ll want to read this article.
Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies facing huge lay-offs should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
All the Marketing Resources You Need
As Online Marketers, we need leads and cash, and we get that from sales funnel pages, lead magnets and the education to keep up with the latest marketing trends. This week Digital Mentors was launched, rebranded from the former My Lead System Pro providing stability for marketers since 2008.
Now you can get your marketing assets set up in record time and with the added introduction of A.I. Give it a 14-day test drive and take your business to the next level.
Forex Trading
Bitcoin Price $23010.00 (Previous Week – $24578.15)
GBPUSD 1.9038 (Previous Week – 1.2039)
Week on the Charts
This week on the charts has provided some excellent trades for the Crossfire and StraightForward SFF strategy. Friday saw some good trades and further backtesting of the strategy is providing some great consistency and increased risk to reward.
Technical Tuesday: Nasdaq, Bitcoin, USD/JPY, AUD/JPY, USD/JPY
Welcome to Technical Tuesday, a weekly report where we highlight some of the most interesting markets that will hopefully appease technical analysts and traders alike.
Want THE Edge in your Trading?
They say that 95% of being a successful Trader is mindset.
Get immediate access to Trading Psychology NLP training that helped one Trader reach 7 figures. This could change everything for you.
Click here for the information.
That’s it for this week.
Speak soon.
John McLauchlan
