In business, you’re told to find a problem, understand your audience, offer a solution… But when you actually go out there and try to do it, you’re met with silence. No comments, no replies, nothing coming back at you. And it leaves you thinking, “What am I doing wrong here?” In this video article, you’ll learn how to get your audience to reach out to you.
It’s not that people don’t have problems. It’s not that they don’t need help. It’s that they don’t yet feel comfortable telling you. And that’s an important distinction, because before someone opens up, especially online, they’ve got to feel a level of trust.
That trust doesn’t just appear because you posted a few videos or asked a handful of questions. It builds over time. People need to see you, hear you, and get a sense of who you are. They need to feel like you’re genuine, like you’re not trying to sell them something or push an agenda. Until that happens, most people will stay quiet, even if what you’re saying is exactly what they need.
And this is where frustration can creep in, because people start looking for a timeline. They wonder if a week is enough, or two weeks, or a month. But it doesn’t work like that. There’s no fixed point where suddenly people decide, “Right, I trust this person now.”
It’s much more organic than that.
The Power of Showing Up
The more you show up, the more you begin to understand what resonates. You start to notice which topics land and which don’t. Your confidence improves, your delivery gets better, and without really realising it, you’re building familiarity with your audience. And familiarity is what leads to trust.
The first thing, and the foundation of all of this, is consistency. Not perfection, just consistency. Showing up again and again, even when it feels like nothing is happening.
Now, there’s another layer to this, and it’s something people often overlook. The reason people don’t reach out isn’t just about trust; it’s about vulnerability.
Why People Don’t Speak Up (Even When They Need Help)
Think about a classroom for a moment. A teacher asks if anyone has questions, and the room goes quiet. Nobody wants to be the one to speak up. But once the lesson ends, a few people will quietly go up and ask what they didn’t understand. That hesitation comes from not wanting to feel exposed.
Online, that feeling is even stronger.
So if you’re waiting for people to openly share their problems with you, you’ve got to make that process feel safe. And one of the simplest, most effective ways to do that is to go first.
How To Make People Feel Safe
Instead of positioning yourself as someone who has everything figured out, you share your own experience. You talk about when you were unsure, when you didn’t know what you were doing, when you felt stuck. Not in a dramatic way, just honestly.
Something as simple as saying, “When I started, I genuinely had no idea what I was doing,” can make a huge difference. Because the person watching that is likely thinking, “That’s exactly where I am right now.”
That’s where the connection starts.
When people see themselves in you, the distance between you and them shrinks. You’re no longer just someone on a screen, you’re someone who understands. And when that happens, the barrier begins to come down.
Over time, that creates a kind of safety. A sense that they can reach out without being judged or sold to. And when they feel that, that’s when the messages start to come in.
The Strategy That Works (If You Let It)
One of the best pieces of advice you can follow, especially early on, is to simply focus on getting your first hundred pieces of content out there. Not worrying too much about getting everything perfect or having it all figured out. Just doing the work.
Because in that process, something quite powerful happens. You improve, and you gather real feedback. You start to see what people respond to, what they ignore, and what actually helps. At the same time, people are getting to know you. They’re seeing you show up regularly, hearing your thoughts, and slowly building that trust.
If you stay focused and consistent, something shifts…
You start getting a few more views. A few more likes. And eventually, someone reaches out. Not because you asked the perfect question, but because they finally felt comfortable enough to answer.
Final Thought
So if it feels like you’re putting content out there and getting nothing back, don’t take that as a sign that it isn’t working. More often than not, it just means the relationship hasn’t been built yet.
Your role isn’t to force people to respond. It’s to create an environment where they feel able to. And that comes from showing up consistently, being open about your own experience, and genuinely focusing on helping rather than selling.
Do that, and the responses will come. Maybe not as quickly as you’d like, but they’ll come.
Hope that gives you a bit more clarity.
