Access my step-by-step Online Business Roadmap

Learn the simple framework you can implement 5-days from today.
Start Here

LinkedIn Video Posts Boost Reach by 3X, Study Shows

A study by marketing expert Caroline Giegerich found that LinkedIn video posts generate three times more reach than text content.

Videos under 5 minutes, especially those posted between 9-11 AM EST, performed best, with the most successful video reaching 774,000 impressions.

Giegerich’s 90-day analysis highlighted that video posts excel at driving awareness, reaching audiences outside of a user’s network. In contrast, text posts engaged more with existing connections, making them more effective in nurturing relationships.

While LinkedIn’s push into video is effective for broader exposure, the platform still lags behind TikTok and Instagram in terms of monetisation opportunities for creators.

 

John’s take: Marketing is all about testing what works for you. I distribute my video shorts to LinkedIn via Content 360, and have never gained much momentum on the platform. That doesn’t mean LinkedIn doesn’t work; I just haven’t tested it consistently enough with a range of different content.

Read the article here:
https://www.searchenginejournal.com/linkedin-video-posts-generate-3x-more-reach-study-finds/532073/

Picture of John McLauchlan

John McLauchlan

John McLauchlan is an Online Business Owner and Business Coach at McLauchlan Coaching providing tailored business coaching for Business Owners and Director of the McLauchlan Academy a business education platform to support growing an online business. CLICK HERE to take the quiz and discover which online business is the right fit for you.

Related Articles

Categories
Latest Articles
Recommended Tools and Resources for Online Business and Forex Trading
Download the free Online Business Roadmap for Online Business Owners
John McLauchlan Facebook Group
A Banner that reads Join The McLauchlan Academy. With icons to the left with text alongside anbd a green button that reads Get Started Today

Leave a Reply

Your email address will not be published. Required fields are marked *

Access The Affiliate Marketing

Masterclass And Bonuses For FREE

Select Options
Close the CTA

Enter Your Details Below To Recieve

Powerful Training, Masterclass and Bonuses 

Select Options
Close the CTA

Transform your life and business

An image that reads Trinity Transformation with a Trinity logo and a silhouette of a man with arms aloft
Close the CTA
Close the CTA
An image that reads

Delivered to you every weekend... Access resources, tools and tips about generating an income online PLUS start receiving subscriber-exclusive content. 

Enter your details below:  

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy

Select Options
Access the Online Business Roadmap training course while it's still free

Learn the Framework To Generate Income Online In The Next 5-Days

In The Next 5-Days

Enter your details below to access it while it's still free:

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy

Learn the Trading Roadmap to Become Consistent, Confident and Profitable with your Trading

Enter your details below to access it while it's still free:

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy

We take your privacy seriously and will never spam you, share or sell your data. You can also unsubscribe from our emails at any time. See the full details in our Privacy Policy