In Part 2 of this series of articles “How To Make Money Blogging” we look into how to make money with content by attracting your perfect customer.
To recap In part 1 of this series of articles How To Make Money Blogging I explained that success online is like baking a cake. Selecting the critical ingredients to get the results you want. The first blogging tip is researching and identifying your market.
In this article, we look at identifying your perfect customer avatar.
Identifying Your Perfect Customer
Too many people skip identifying their perfect customer and try selling to everyone, this doesn't work long-term.
Here's my checklist when identifying my perfect customer:
Their basic details, marriage & homeowner status.
Their hobbies & what they drive.
What they read, holidays.
Income bracket
Skills, abilities, character traits
Their pain points & fears
Their motivations
The above list is by no means exhaustive, but a clear definition is critical to identify your perfect customer.
How I Attracted my Perfect Karate Student
Regardless of the business you're in, attracting your perfect audience is key in ANY business.
I know a lot of people struggle to define their audience. If that's you, then keep reading…
When I started my Karate club, I initially attracted parents who wanted to bring their children. The parents would watch the session and then go home. Eventually, I persuaded some of them to train, and slowly our audience became families who trained together. What I learned is that I'd attracted my ideal student or customer, with the club forging its identity, branding and its unique selling proposition.
The club grew in strength and reputation because I had found my ideal customer and client.
So, if you're struggling to identify your audience, don't procrastinate, or deliberate, just get your message and products out there, and see who you attract. If you test and track properly you'll begin to hone your audience and you can tailor your marketing accordingly.
Attracting Your Perfect Customer To Make Money Blogging
Attracting your perfect customer is not an exact science, you don't just buy a course and it all falls into place.
It can take time, but it's time well spent. Once you begin to attract your ideal audience you empathise with their pain points and deliver solutions that become your lead magnets for low, medium and high-ticket products and services.
This language you talk with your audience is the language of understanding, with 100% focus on getting what they want. This language should resonate with all your marketing messaging.
In part 3 of this series, we'll be looking at the principle of attracting your customers and clients, and the biggest reason why most people fail with their blogs.
