People love content. Content was, is, and will always be king. So if you’re reading this article in 20 years’ time, people will still want to consume content. In this series of articles “How To Make Money Blogging” I’ll take you through the process to create content for years to come by following a proven method.
People these days refer to blogging as “content marketing.” While not as effective as back in 2007, content marketing and “blogging” is a great way to attract your audience and grow your brand.
So let’s start with our first process – how to make money blogging by giving people what they want.
How to Make Money Blogging – Giving people what they want.
Give people what they want, NOT what you think they need. The fastest way to success is by providing people with solutions to their problems.
There are so many beginners in the online business world who are frustrated and not getting any results. If they find your solutions and they work, they’ll love you for it.
The first thing to do is conduct some proper market research:
- Identify your target audience and their pain points
- Conduct a Google search & look at the search terms
- Pay attention to your target audience on social media
- Ask questions and get involved with people
- Create surveys
Once you start researching your market you’ll start to develop a pattern of what people need, and how you can help.
Let me give you a real-life example of a product that was an EPIC fail…
Having worked in the property business for over 25 years a client of mine called Richard worked on designing and building a mortar board (or spot board) for bricklayers to put their mortar on.
Bricklayers would stack bricks to around knee height, and use a piece of plyboard to put the mortar on while laying bricks.
My client Richard designed a free-standing, ergonomic, adjustable spot board that would save time and work-related injury. The board would be at the correct height, reducing the bending and lifting by the bricklayer allowing them to get more done.
Many people concluded that the mortarboard was a fantastic idea. The product was launched at a prestigious building expo and won many design and innovation awards.
Richard gained the backing of his peers and went full steam ahead into production.
So what happened..?
Richard provided a solution to a problem he invented. What Richard didn’t do was approach the builders themselves to see what they thought of the board prior to production.
Richard did not establish a target audience before launching the products. He had a build it and they will come approach. As a result, his double garage could hold just over twenty thousand units of product that failed to sell
If you fail to research your market then you’ll fail in business.
The key takeaway for you is to establish your audience first, THEN build your product. The final point about Richard was that he lost a lot of money and had to return to work after he failed to research his market properly.
Don’t let that be you.
Join me in part two of “How To Make Money Blogging” when I’ll be discussing how to identify your ideal client or customer.
