At the time of writing this article, Donald J. Trump will be preparing for his inauguration to be the 45th President of the United States, and while I never discuss politics there are a number of important marketing lessons to be learned from Donald Trump moving into the Whitehouse.
If we look into the Donald Trump marketing campaign, two marketing methods were used:
- The controversial use of Twitter
- Large public rallies.
The rallies were used to promote useful soundbites, while the use of Twitter made it possible to update, react, and follow up with his captive audience in real-time. With both platforms leveraging and adding momentum as the campaign trail and his audience grew.
Keeping things simple is easy to deploy and manage, and easy to educate your audience to predict your next move. You want your audience poised for your latest statement, content, or product.
Trump Marketing Lessons – Attraction or Inbound Marketing
As an Online Business Owner, you may be familiar with the phrase “Attraction Marketing” or “Inbound Marketing.”
The Trump Marketing Team developed online content and media that some people were attracted to. Naturally, as people are attracted to your content, they are more likely to put a ‘tick in the box.’ This is the process of knowing, liking, and trusting you and your brand.
Hillary Clinton’s Marketing Methods
The Hillary Clinton Marketing team relied strongly on old-fashioned outbound marketing methods.
Buying in email lists and advertising to what it thought was its “target market” in the hope it would attract the right people. This is similar to posting ads in magazines and hoping people will call your number.
One particular thought is the campaign taglines. The Donald Trump marketing team had “Make America Great Again” with the hashtag #MAGA. What about Hillary Clinton’s tagline? – (It was actually “Stronger Together.”) …But did you know?
Turn Everything Into A Trump Marketing Campaign
Some people may recall the 3 round tussle Donald Trump had with Senator Lindsey Graham.
In the first round, Trump swung for a right cross and publicly gave out Lindsey Graham’s mobile/cell phone number in the “Spirit of fair and open political debate”, the second round was a rather pre-emptive left cross when Trump’s number was also given out, and people encouraged to call the number. Those that did call, were played the following message –
“I’m Donald Trump and I’m running for the presidency of the United States of America. With your help and support, together we can make America truly great again. Visit me at Twitter @RealDonaldTrump and check out my campaign website at www.donaldtrump.com. Hope to see you on the campaign trail.”
Round 3 went to Trump.
Concluding the Donald Trump Marketing Campaign
The “Donald Trump Marketing Lessons” and marketing style have taught Online Business Owners many lessons:
- Marketing is everything
- Always be marketing and look for further opportunities
- Have fluid strategies you can quickly adapt in a fast-changing world
- Proven marketing strategies can win the White House
Attract the right people to you by understanding your audience and their pain points.
Develop your brand with its messaging to get your audience to like, know and trust you. Leverage both your brand and offline & offline platforms. Integrate both of them together to update and inform people in real-time. Making the most of adversity, to see opportunity where many others would see defeat.
Whatever your political differences are, and whether you like Donald Trump or not, there is a lot to be learned from these “marketing lessons.”
Can we say ‘Trump Marketing Genius?’ Well for the Property Developer, Reality TV star turned Politician, you’d have to ask Hillary Clinton.
Developing your branding and authority
You may not have the branding or marketing authority of political leaders, but there are ways to develop your own authority within your niche.
There’s a free course I would like to invite you to. It’s called the “Affiliate Marketing Masterclass.”
This course teaches you how to position yourself for authority to build brand awareness.
