As an Online Business Owner having a “video marketing strategy” in place is an essential piece of your marketing mix. But let's face it, a lot of Business Owners struggle with presenting on camera.
My story is no different to anyone else… I was fine until I pressed the record button! I convinced myself I was terrible at it and thought my video marketing efforts would do me more harm than good.
Nothing could have been further from the truth!
What I found, and what you will find is people started to engage, with what I was saying.
So how do you get started with presenting on camera? The best way I have found is to get rid of any nervous energy and keep recording.
Take a look at my recent outtakes from my latest web show McLauchlan's Marketing Muse. I was having one of those days where you get into the flow then make a mistake, then another, and another, then eventually you have a good take and the mistakes are just something to have fun with!
One thing to remember about the online world is that people are always watching you with interest. They may read your blogs, and look at your pictures but what they really want is to see and hear you on a video.
The response and interaction you will receive from videos will be dramatic in comparison to posts and images.
To help you along here are my 5 Video Marketing Tips to get the most from your video marketing efforts.
My 5 Video Marketing Tips – Research Your Subject
Too many people don't know what they're talking about, so only talk from experience. Use my mantra “learn, do, teach.” Researching your subject beforehand and a little preparation of your pertinent points just makes for good common sense and will get you through any distractions that may arise.
Plan Your Video Format
In a previous article, I spoke about planning your video marketing format, so all your videos are congruent with each other and your audience knows what to expect.
Know Your Audience
Video Marketing tip #3 is knowing your audience. If you know your audience, you will speak their language, communicate with them on their level and understand their pain points.
Relax and Have Fun
Being relaxed on camera will bring out your character and charisma and speaks volumes about engaging with your audience. If you're relaxed your audience will be too, and they'll get to know, like and trust you.
When you're relaxed, you can think clearer and adapt quickly to any changing conditions, such as people walking into your filming area and sudden loud noises. Having fun with these things can also add another layer of interest to your audience and display the final part of my video marketing tips.
Video Marketing Tip #5 Show Your Vulnerable Side
People that present perfectly without any mistakes are also usually boring to watch. Does anyone remember the 1970's Open University programs in the UK..?
Showing your vulnerable side by simply being open and honest with people will help you engage with more people and help you develop a loyal following.
Video Marketing Tips Closing Thoughts
The main thing to remember and the biggest video marketing tip of all, is just hit that record button and start talking, put in a call to action and you're away.
- Forget thinking your videos are no good
- Forget thinking nobody likes your videos
- Forget thinking you need to be slick and charismatic.
You are you, and people want to see, hear and listen to what you have to say, so hit that record button and start making some awesome videos.
Video Challenge Course
Get access to a top-quality video training course to maximise your video marketing.
In this course you will learn:
- Video Techniques Used in the Industry
- Proven Video Formats you can use
- The equipment to use
- Video editing techniques
- Video SEO
- And much more inside with bonus features
This course was produced by me John McLauchlan and I'm a qualified filmmaker having spent 4 years at film school, so the information is top quality.
Click Here To Access The Training
