In part 1 of this article “7 Facebook Ad Tips To Build Your Home-Based Business Online” I discussed about successfully leveraging Facebook Ads to build your home-based business online. I explained what to do if you get your Facebook ad account shut down, and why that might happen.
I also highlighted that success with Facebook ads is about identifying your perfect customer, leading with your passion, and attracting engagement on your Facebook pages.
This article continues with Part 2 – 7 Facebook Ad Tips To Build Your Home-Based Business Online.
Facebook Ad Tip # 3 – How To Get Raving Fans That Love What You Do
Attracting the right people is about identifying and solving the pain points of your audience. Equally important are relevancy and congruency. Tell people what you can do for them, and give the solution quickly without the fluff, and filler.
With that solution process in place, consider running a likes ad campaign for your audience to like your page.
Many people don’t see the importance of a like to your page, but it’s an important step to engage the right people with your brand.
In this section within Facebook, you can create up to six different images of your fan page banner to be displayed. Resources to produce good quality images include canva.com and pixabay.com and if like me you love Photoshop, then you already know what to do!
The key to success is to brand yourself, not your product or company. You are the brand in your business.
Facebook Ad Audiences
Facebook allows you to develop audiences. If you’re familiar with Facebook pixels you’ll know that you can add a Facebook tracking pixel to your web pages. The pixel identifies people on Facebook that have visited your web pages where the pixel is installed.
If you have an existing website without pixel code then add it to start data collation.
Facebook also allows you to add your email subscriber list to create a custom audience, which identifies your subscribers through their email addresses. This tactic works extremely well and markets to people who already like your brand.
Remember that the goal is to build a quality business that is profitable and sustainable. Buying 10,000 likes from Fiverr may look good, but will add nothing to your bottom line profits and you risk account closure.
Facebook Ad Tip #4 – Engagement
Engaging your Facebook audience is critical if you want to inspire and motivate people.
If your fan page has little or no engagement it may be due to one or several of the following reasons:
- The algorithm changed again
- No consistent content
- No relevant content
- Your content is not targeted to a specific need, want or desire
- Too many promotional or pitching posts.
To be more consistent with posting, you can use automated software, sending posts to your Facebook pages automatically at a scheduled time.
One thing that works extremely well is images and image quotes. Images are the key to engagement and engagement is the key to building your brand and developing your business.
Work consistently at delivering value to your audience over and above anything else. Expand your reach, engagement and influence first, before trying to pitch or sell anything.
Facebook Ad Tip #5 – Which Facebook Ads to Use
When you’re starting out with Facebook ads there are three main problems you may run into:
- Getting your account shut down
- No Conversions from likes into sales
- Having too many Facebook ad options to choose from
There are 3 basic ads to run with your Facebook Ad campaign:
- ‘Boost Post’ ad, is ideal for increasing engagement on your posts
- ‘Promote your page’ is the like campaign designed to increase likes on your page
- ‘Send people to your website.’ This could be a landing page to direct people through your funnel
Facebook Ad Tip #6 – Optimization (Spend Less, Profit More)
As a rule of thumb, start with $5 – $10/ day, to see how your ads perform. With any type of PPC advertising (pay-per-click), you need to optimize before you scale your ad spend. Facebook Ads are no different.
Split test the same offer with different ads to see which Facebook Ad performs better. Facebook also provides you with customer engagement data based on gender, demographics and other information that will further help you to further craft your audience.
What this testing and data optimization allow you to do is spend less on your advertising budget, and more on targeting the people who engage with you. At this point you may want to scale things up to further increase your reach.
Facebook Ad Tip #7 – Re-Targeting
As I mentioned in tip #3, there are several ways to track and monitor your audience so that you can target the people who are looking for your solutions.
As I mentioned earlier, you should already be using Facebook tracking pixels on your web pages. Facebook tracking pixels, when used with re-targeting, can have a big impact on your marketing efforts.
The process of Facebook pixels is very simple yet extremely effective. Let’s say you visit eBay to compare prices of Go Pro cameras with your local high street. Then you log into Facebook, and you see Facebook ads for Go Pro cameras! This is because a tracking pixel was added to your computer, and eBay is re-targeting you because you expressed an interest.
Another re-targeting process is adding your email subscriber list as a .csv file into Facebook to create a custom audience. A powerful way to engage with an existing audience on a different media platform.
The power of pixels, is you have the same ad platforms available to you as the big companies.
Conclusions
I hope that this special 2 part article has given you value, and insight into the processes before you go ahead with any Facebook Ad campaign.
Facebook is a powerful way to develop a highly profitable home-based business online. When you use the Facebook ads platform properly you can avoid the risk of getting your account shut down, keep control of your budget, and scale your business.
