Over the last 5 years, “Business Coaching” has taken off in a big way. More people are starting online businesses and subsequently, more people are looking for solutions.
Whether you need a Business Coach or not will depend on your own business and experience in your market.
There are coaches for every online business model, so what you’ll learn in this article are the pros and cons of hiring a Business Coach.

Why do I need an Internet Marketing Mentor? – I can just learn from YouTube
If you search online, you can find an abundance of free information, and therein lies the first problem… There’s too much information available.
Have you ever researched something online, then realised you’ve spent 3 hours looking? Furthermore, as a new Business Owner, how do you know that the information you are looking at is reliable?
Obtaining information for free is usually the first step people take, and the reason why many are overwhelmed and confused.
There are 3 key points you must know when starting an online business from scratch:
- Identifying and understanding your audience
- The solutions you offer
- How you are going to deliver on your business model
A good Business Coach will help you plan this stage in detail, as it forms the basis for all your business and marketing efforts.
Every experienced Business Coach will ask about your target audience before products and services. If this is the first conversation you have with your Business Coach then you’re on the right track.
Does your Business Coach have experience?
Because of the rising demand for Business Coaching, some people just changed the sign on the door, and call themselves a Coach.
There is an abundance of people calling themselves Coaches with no practical experience in their field. Has your Coach built a successful business, or did they pass a teaching qualification?
If your Business Coach is where you want to be, they will teach you a deeper understanding, of the psychology, character building, and emotional intelligence that develops over time. No academic can teach you that.
Is a Business Coach worth the money?
Of the average new Business Owner doing things by themselves, 97% of those will fail. For those willing to stick it out, the road usually takes 2-5 years.
I have found that 12 months is an ideal plan when working with a Business Coach. This is because people often overestimate what they can do in a month, and vastly underestimate what they can achieve in a year.
The next thing to do is look at your numbers. What are the advantages of 12 months compared to 2-5 years, and what are the cost implications?
Once you understand your numbers and motivations, you’ll know if a Business Coach is with your investment.
This is What a Good Internet Marketing Mentor Can Do for You
A good internet marketing coach can:
- Help you set up your online marketing business faster
- Help you figure out what to do and how to do it
- Be available for you to ask questions when you need to
- Offer you a new set of fresh eyes to scan your internet business plan
- Point out the mistakes you’re making so you keep on track
Your next step securing a Business Coach
The next logical step is a one-to-one meeting with us. You’re going to be working together, so booking a Discovery Session will see if we’re a good fit for each other.
Remember this is a professional relationship so be open and honest throughout your coaching.

