TikTok is dialling up the incentive for North American creators with a fresh revenue-sharing push.
Starting October 1, 2025, eligible creators in the U.S. and Canada can earn up to 90% of their subscription revenue (after app store fees). That’s a big jump above the 70% cap offered elsewhere, and TikTok is backing it with bonus incentives tied to performance.
To qualify, creators need at least 10,000 followers and 1 million video views in the prior month. Meeting those thresholds unlocks a bonus that lifts your share to the 90% ceiling. For online marketers scanning social platforms for monetisation opportunities, this move signals that TikTok wants creators to lean in harder, and it might just shift how you build funnels, exclusivity tiers, or subscription offers on the platform.
John’s take – Given that TikTok was in danger of being banned in the US, this is a shrewd move by the platform. While revenue share is an obvious incentive, the TikTok algorithm will now undoubtedly favour Content Creators compared with Facebook and Instagram. The takeaway is to start using TikTok more.
Read the full article here:
https://www.socialmediatoday.com/news/tiktok-expands-creator-subscription-payouts-us-canada/801996/
