Weekly Newsletter
Are you one of those people who says, ‘I work better under pressure’ or ‘I get my best work done when I’m facing an urgent deadline’?
Don’t be fooled.
We all find the adrenaline rush that comes from last minute deadlines that can bring out the best in us, but it’s deceptive.
Last minute pressure forces you to focus, and that IS a good thing, but unless you have done the groundwork and preparation, you have nothing to focus on.
In business you find three types of people:
- The ones who do things so far in advance that they are stale by the time they have to perform.
- The ones who leave every job until the last minute and then wonder why nothing goes well.
- The ones who SEEM to leave things until the last minute, but in actuality have spend the longest time researching, planning and mentally preparing.
The last group are the ones who tend to be successful.
Their presentations are focused, interesting and cover all the important points. Their reports are complete. Their work is consistently to a high standard.
But people who haven’t observed their modus operandi, make the mistake of thinking that they have left it all until the end.
These people are like icebergs. The flurry of activity that you see masks the 90% of concentrated effort that they’ve made to ensure that the 10% at the end is totally on track.
Too many folks rely on their brains to jump into a higher gear as panic sets in, but you know what happens if you put a car into a higher gear when the engine isn’t running fast enough … it stalls.
So next time you have a big job looming, don’t stall in the final straight. Start thinking, taking notes, doing research right now. Build up speed in your engine so that when the time is right you’ll be able to switch on overdrive and fly past your competitors.
News and Resources
Why Newsletters Are Thriving on LinkedIn as Meta, Twitter Abandon Them
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn.
In fact, more than 49,000 were created on the professional network in just one year, totaling over 150 million subscriptions.
https://www.adweek.com/media/why-newsletters-are-thriving-on-linkedin-as-meta-twitter-abandon-them/
Why The FTX Collapse Has Plunged The Crypto World Into Upheaval
How did one of the largest crypto trading exchanges fail? Can customers get their money back? What does it mean for the cryptocurrency industry?
https://www.washingtonpost.com/business/2022/11/10/ftx-faq-crypto-turmoil/
Free Tool: Hunter
This search engine lets you search for people’s names and email addresses from any website you enter. This is perfect for lead generation, as it allows you to find and contact your target audience easily. You can also use it to track the progress of your campaigns, see which keywords are most effective and more.
Twitter Migration: Seth Godin’s Thoughts on Mastodon
“It is, by far, the fastest-growing social network in history, growing more than 20% in about a week.
And yet it didn’t stutter much.
How can this be?
It’s a network in the real internet sense of the word. It’s not just a network of users, it’s a network of servers as well. No one owns it. Like email, it’s a set of principles and rules, not a place. A federation is different than a corporation. It might not be as shiny, but it’s far more resilient.”
To keep reading, click here:
https://seths.blog/2022/11/some-thoughts-on-mastodon/
That’s it for this week.
Speak soon.
John McLauchlan
