For the past 25 years, internet search has followed a simple formula: users input a keyword, and the search engine returns relevant results based on that keyword. But things are changing…
The goal for marketers has always been to rank as high as possible to capture organic traffic. But now, OpenAI has launched SearchGPT, an AI-powered search engine that provides real-time information directly in conversations. This new tool, available to paid subscribers and waitlisted users, could disrupt traditional search by shifting the focus from keyword ranking to becoming “the answer” users are looking for.
So, what does this mean for marketers? Should the focus now be on getting cited as the definitive answer rather than just improving relevance? Here’s Robert Rose, CMI’s chief strategy advisor, for his perspective on the future of search.
John’s take: If you want to get found online, optimising for search engines is important. I published two articles about AI-powered search engines, and showed you how to optimise your web assets. Take a look below.
- How AI and Generative Engine Optimisation (GEO) Are Reshaping SEO for Digital and Affiliate Marketers
- Answer Engine Optimisation AEO
Read the article here:
https://contentmarketinginstitute.com/articles/chatgpt-search/
