After testing it out with selected users over the past months, YouTube is now rolling out its “Add Yours” sticker for Shorts to all users.
The “Add Yours” sticker encourages participatory content by prompting viewers to create their own takes on Shorts clips.
From Social Media Today:
“Does this seem familiar? That’s because it’s a replica of the exact same feature on Instagram, which itself was adapted from TikTok’s Duet option.”
John’s take: If social media were the property market, it would be a buyer’s market, where you and I, as Content Creators, are buyers. Platforms are all vying for attention, and it looks like they’ll try to copy each other into oblivion.
Read the article here:
https://www.socialmediatoday.com/news/youtube-rolls-sticker-shorts-to-all-users/726646/
